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Follow the Money: Second Life Gets Sued — Jun 17th 2007

By James Marcus



As is often the case, Second Life has been in the news over the past week. The celebrated online community continues to gain traction with real-world businesses and advertisers, who are eager to cash in on the theoretical population of 7.2 million residents--many with deep (if virtual) pockets. In this piece from the Raleigh News & Observer, David Ranii runs down just a handful of these early adopters, including Reebok, Nissan, and Intel. He also quotes a 3-D Internet Champion (an actual job title) at IBM, who wants Big Blue to climb aboard the Second Life bandwagon as quickly as possible:

IBM is looking to extract real-world benefits from the virtual world that's called Second Life. Big Blue's philosophy is that now is the time to experiment and get the formula right, before having a presence on Second Life and similar cyber-worlds becomes essential.... "I actually believe this is the next evolution of the Internet," said Michael Rowe, whose job title at IBM is 3-D Internet Champion. Rowe works in the company's digital convergence division in Research Triangle Park, where IBM employs 11,000 staffers.

Where there's money, of course, there's eventually litigation. And according to Eric J. Sinrod's piece in Silicon.com, the ball has already gotten rolling. In a recent case, Bragg v. Linden, a plaintiff sued the website's proprietors--Linden Research and CEO Philip Rosedale--for confiscating a piece of virtual real estate he had bought, freezing his additional assets, and subsequently barring him from Second Life itself.
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