There's an interesting story in today's Washington Post (submitted to Netscape by TechnologyExpert), in which various pundits and GOP operatives wring their hands over the Republican Party's alleged inability to compete with Democratic candidates on the internet. An excerpt:
No Republican comes close to matching the popularity of another Democratic candidate, Sen. Barack Obama of Illinois, on YouTube, MySpace and Facebook, the social-networking triumvirate. The Democrats are ahead in the online money race. The top three Democrats, Sen. Hillary Rodham Clinton, Obama and Edwards, amassed more than $14 million over the Internet in the first three months of 2007; in contrast, the top three Republicans, Giuliani, McCain and Romney, collected less than half of that, $6 million.
As that excerpt makes clear, the Post's Jose Antonio Vargas chose to focus on the early front runners in both parties, and in doing so, he makes a fatal error by exclusion. The story fails to mention Ron Paul, whose official YouTube channel has a good 2,000 more subscribers than Barack Obama's channel and almost three times as many subscribers as John Edwards'. The Republican underdog is also clearly on the mind of bloggers; his name has been the number one search term on Technorati for several weeks.
I called Ron Paul's Austin-based campaign headquarters to get their take on the Washington Post story. Jesse Benton, Paul's communications director, told me that the Paul campaign was not contacted by the Post in connection with the story. "It is a little ironic that the strongest Republican candidate on the Internet was excluded from a story about Republicans on the Internet. I think that has been a little typical of our treatment in the mainstream media. I also think that is changing--the mainstream media is paying a little more attention to us every day."
All the more ironic is the fact that the Paul campaign has specifically sought to use the Web as a tool to reach voters in absence of that coveted MSM attention. "The internet is a major part of our strategy," Benton says. "We think it's a powerful force in leveling the playing field and allowing non-Establishment candidates, without nationwide name-recognition at this early point in the campaign, to be able to stand up on the same platform with self-anointed--or mainstream media-anointed--front runners." Benton attributes Paul's online success in no small part to his message. "He is the leading advocate for Internet freedom in Congress: he has never voted to tax the Internet or regulate it in any way. People who have a presence on the Internet realize that he is their strongest champion."
So why exclude the Paul camp from the story? I've contacted Vargas and will update this blog post when I get a response.
That's the query posed by this story from Politico.com, submitted this morning by Netscape Scout Tim A. Loftis. The most damaging quote in the story comes from none other than the most visible female in the political blogosphere, Arianna Huffington. "Hillary Clinton's problem with the blogosphere is that she has been so calculating that you can smell it," Huffington told Politico's Sam Stein. "Every thought has been processed through multiple channels in her and her consultants' brains. It's so fabricated."
One thing that could be hurting Hillary is her sheer visibility. Good bloggers thrive on making discoveries just off the mainstream radar, and no current candidate has been on the radar for longer than Hillary Clinton. Case in point: the number one search term on Technorati for the past couple of days has been Ron Paul:
The Republican candidate (who ran for President under the Libertarian banner in 1998) likely impressed bloggers at last week's debate with his traditional fiscal conservatism and opposition to the Iraq War. Over the past week, Paul's official YouTube page has outpaced those of his Republican rivals, with 2,199 subscribers to Mitt Romney's 1,899.
The Politico piece is specifically concerned with the upswing of anti-Hillary sentiment. But perhaps a bigger issue is the fact that, according to Technorati, the overall number of mentions of the female candidate by bloggers is on the downswing:
So for today, Paul is up and Clinton is down. But it's best to remember that bloggers are fickle. It's early enough in the race that we'll almost certainly see a Ron Paul backlash, and a backlash to the Hillary backlash, before the first primary.
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